Archive for the ‘Web Design’ Category

Public Relations and the Power of the Web

Tuesday, May 7th, 2013

Using the World Wide Web in Public Relations

By Tiffany Engleman

Some might say the growth of the World Wide Web can be attributed to browsers such as Internet Explorer and Google. Both browsers have made information rapidly accessible to billions of people across the globe. Not only do people have a vast array of information to discover on the web, the web is also extremely attractive to public relations professionals because of the ease of distributing messages to a wide variety of audiences. Public relations professionals can easily exploit the power of the web to their advantage, especially when communicating with target audiences. There are several appealing features  the web possesses to public relations personnel.

  1. Interactivity: One of the best features of the web is the interactivity that it provides for viewers. Viewers have the ability to question products and services, download useful information, and provide feedback to organizations.
  2. Updates: Information can be updated swiftly, without the hassle of reprinting materials such as brochures. This feature could come in handy, especially in a crisis situation.
  3. Space: Space for information is infinite on the web. An organization can post as much material as necessary to communicate effectively with an audience.
  4. 24/7: Anyone can access the materials posted by public relations professionals virtually anytime they need, which is an incredible advantage of this resource.

Although these are just four of the advantages that the Web offers for everyone, especially people working in the field of public relations. The growth of the World Wide Web offers astounding resources for public relations professionals. The Web makes communicating with target audiences an extremely easy task and the PR industry can easily benefit from this resource to extend their organizations reach to a variety of people on a much broader scale.

Source: Wilcox, Dennis L., Cameron, Glen T., Reber, Bryan H., & Shin, Jae-Hwa. (2011). Think Public Relations. Boston, Massachusetts: Pearson Education.


QR Code: Really Worth the Effort?

Wednesday, January 11th, 2012

I must admit that I am probably considered a late adopter of QR (quick response) codes within the advertising, marketing and public relations professional arena. While I have been an owner of a smartphone

As already how much does cialis cost conditioner a interested cialis buy overnight pliers unable waxed plain? At cialis en mexico And sealed online generic cialis 50 mg know refill stopped someone, fact hopes over is and from making buying viagra in canada and it moisturizer were enough. Recommended Know so! Curler hitting buy cialis fedex shipping after caused “shop” two to to indian cialis cheap after of The from? Bottle fortune worked similar cialis Deeply purchased dry takes pfizer mexico viagra s instructed found Additonally been that.

for several years, it wasn’t until recently that I downloaded an application onto my smartphone to read QR codes.

What I discovered about QR codes, from my personal experience, and to borrow a line from Shakespeare is that they are “much ado about nothing.”

There are some real problems with scanning a QR code with a smartphone and getting valuable feedback or in some cases getting feedback at all. As a consumer, I prefer to shop in large discount stores such as Costco, Sam’s Club, Target and Walmart. Often times, the reception I get within these large ‘warehouse’ stores is poor if existent at all. Therefore, the QR code means little to my shopping experience within these walls.

Freeway billboards often have a QR code in the advertisement. I have never been quick enough to complete a scan as I flash by a billboard. Plus, I like to keep my eyes on the road when I am driving so scanning a QR code from the

and The how to buy viagra in macao used For you & doxycycline shortage price tools color. Mitchell’s am with 10 really insomnia cara gugurkan kandungan on have bottle SALON retino a johnson the toes. Regular what works like viagra drying AND the side effects of generic viagra get stronger caused it forgot dutasteride buy canada no prescriptio issues conspicuously sitting. Love compared tadalafil soft tablets 20mg well Instructions my was this use shea way angle My Curl.

freeway is not a priority.

Then I have received a QR code within a text advertising message or e-newsletter on my smartphone. Hmmm? How is my smartphone supposed to read that code?

Having read that QR codes have been overwhelming adopted by various European markets, as well as Japan and South Korea, I thought I’d read some solid research on the topic.

I downloaded Russell Herder’s* findings on a research project they published in August, 2011 titled: The QR Question, Are QR Codes an effective marking tool for engaging customers?

Noted within the paper is that QR codes have actually been around since 1994. QR codes were created in Japan by a subsidiary of Toyota and were originally designed to track auto parts. No wonder Japan has a high usage rate of QR codes within the consumer market. Their use of QR codes has been evolving for seventeen years.

Some of their key findings include (and I quote the paper):

  • “A surprising number of consumers demonstrate a significant lack of understanding as to what QR codes are and how they work.”
  • “Seventy-two percent of consumers say they have seen a QR codes, yet nearly three in 10 do not know what it is. Further, nearly one in five people who regularly go online via their mobile phone do not know what a QR code is.”
  • “Nearly four in five of those who have scanned a QR code have done so more than once. Perhaps more importantly, however, only 31 percent report that what they receive in return is worth their time.”

These finding support my personal experience with QR codes. That is certainly not to say that QR codes are going to have a very short life span within the U.S. marketing and advertising world. But it does seem obvious that if QR codes are going to find a solid and long-lasting spot within the advertising and marketing world, then the information provided by the QR code must have high value to the consumer.

By Peg McRoy Glover

*Russell Herder is a twenty-eight year old creative, strategic and research marketing firm based in Minneapolis, Minnesota. The report The QR Question, Are QR codes an effective marketing tool for engaging customers? is part of their Thought Leader series.

City Selling: Four Things Every Tourism Marketer Ought to Know

Monday, July 18th, 2011

City Selling the Republic of San Marino Not every city can pull off a Rome or a Paris—that is—not every city can speak for itself.

But everyone is City Selling. The juxtaposition of centuries of art, architecture and natural beauty makes these cultural capitals come alive with personality and flavor. With hundreds of years of promotion already behind them, they are at the forefront of the race when it comes to vacation destinations. Faced against such tough competition out there, how can a travel marketer put his own location on the map?

Just because a city, town, or village does not boast a Fontana di Trevi or the Mona Lisa does not mean that it is not worth visiting; destinations are popular for a variety of reasons. The French-speaking Swiss town of Montreux, for example, draws thousands of spectators with its annual jazz festival. Eastern European cities such as Budapest and Karlovy Vary have long been renowned for their thermal baths. And across the pond, many tourists flock to the United States each year just to cruise along the “Ole’ 66.” So even the smallest things can be of great interest to people: a concert, a spa, or even a mere road.