Archive for the ‘Uncategorized’ Category

Non Profit Woulda-Coulda-Shouldas

Monday, May 7th, 2012

Shel Silverstein is Talking to Us!

by Joseph John

I enjoy thinking about and writing topics that nonprofit boards might use in their operations. As my fingers start tapping on the keyboard thinking about how non profits operate, I also think of Shel Silverstein.

Many people like neat, little classifications for identifying things and people. As a result, some of those same people who like “neat, tidy classifications” say that Shel Silverstein wrote children’s poetry. Perhaps. But his verse and messages are anything but juvenile. Many of his poems are very deep and make adults think twice or thrice because of the messages. Wow. Talk about peeling back the onion for some thought-provoking verse. However, this article is not a discourse for a poetry seminar.

Not only do I write about non profit board topics, I’ve experienced them, and to this day I sit on several boards. Look with me at YOUR board and the people who comprise them, and then reflect on one of my all-time favorites that Silverstein wrote:


All The Woulda-Coulda-Shouldas

Layin’ In The sun,

Talkin’ ’bout the things

They woulda-coulda-shoulda done…

But all Those Woulda-Coulda-Shouldas

All ran away and hid

From one little Did.”

Shel Silverstein from Falling Up

Children’s Poetry? Sure. R-I-G-H-T! I went back to a few of my articles just to see what I have to say about DOING AND DOERS. Here are just a few:

  1. The rush to add deep pockets and super-credentialed individuals for your non profit board may not always be in your best interests IF you are looking for a board of doers. Your organization needs a board that will work together, become team-oriented, and become a group of doers.
  2. Oh, sure, every non profit board has some members who are doers — always moving and never at rest. They want to get things moving. They are self-starters and don’t need a “push”. But how many other board members sit around and wait for that external force (whatever or whomever it may be) to move them into action to accomplish the goals and objectives of organization?
  3. Raise your hand. That’s right! Don’t sit on your hands. You joined the non profit board as a volunteer — so VOLUNTEER. Don’t shun responsibilities and duties that you should be doing as a board member. Nonprofit board members MUST always be “doers”. When you start leaning towards delegation, delegate to yourself first.
  4. It’s important to know that Personal Credibility is based on the types of things that people DO and that applies to organizations as well. “It’s what people do that form our opinions, relationships, and ultimate decision of whether to trust and respect them.” From “the Personal Credibility Factor”
  5. Communicate Purpose and Meaning…make your ‘crew’ think ‘we can do anything.’” From “It’s Your Ship”

From a non profit perspective: You really oughta’ wanna’friend raise, fund raise, create a belief statement, create a lift statement, develop teams, and the list goes on. Is there more to the non profit board members’ not wanna’ doing it!?

As you can see, non profit boards need to get more “DID’s” and have to deal less with the woulda-coulda-shouldas. Hmmmm. Perhaps I’ll

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dust off the “board member assessment” article I wrote a while back. Could be an idea or two in that article to help a board steer clear of the woulda-coulda-shoulda’s.


Content Marketing is King!

Thursday, November 3rd, 2011

Content Marketing: All Hail the Newly Crowned King of Marketing Strategies!

content marketingWho’d a thunk it two years ago.  The “king” of marketing strategies, surpassing search engine marketing, print, TV or radio advertising, is CONTENT MARKETING.  A recent respected company’s survey crowned the new king for today’s business-to-business entrepreneur.

Nearly 400 marketing professionals were surveyed late this past summer by a Cambridge, Massachusetts Internet marketing software solutions company, HiveFire.  The survey covered the state of the B2B market and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box.  Fact is, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.

So, what precisely is content marketing?  It’s original content publication – including blog posts, white papers, videos, photos, case studies – to generate leads, enhance a brand’s visibility, and to put a company’s information and expertise on maximum visibility display.  HiveFire’s researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.

Seventy-eight percent of respondents said driving sales and leads was the top marketing goal of their organization, followed by boosting brand awareness and establishing or maintaining thought leadership (both at 35 percent). Another 28 percent said their primary goal was to increase web traffic and 24 percent said it was to improve search results.

Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures. In addition to frugality, B2B marketers also believe most of their customers and prospects are online, which is why they’re focusing their marketing efforts on the Internet.

Finally, the survey shows that “content curation” — which is defined as the “process of finding, organizing and sharing content” — continues to gain strength as a top marketing strategy, up 17 percent from six months ago. Seen as a way for marketers to fuel their marketing programs, content curation does have its problems. Nearly 70 percent of content curators say lack of time hinders their efforts, with 66 percent saying a lack of original and quality content is a major drawback. Another 38 percent say difficulty in measuring results is the stumbling block and 37 percent say lack of staff to do the work is the hindrance.

Despite these issues, the survey makes clear that content marketing is only going to become more important going forward, whether you market to other businesses or to the public at large.  Are you on board?

by Neil Kuvin

Bullying Bullying

Tuesday, May 17th, 2011

Our actions always speak louder than our words. What we communicate with words and actions represents character and integrity. One of the worst character flaws displayed by we “pleasant, patient, understanding” human beings is ignoring intimidation or bullying. We look the other way when we see someone acting foolishly by sharply criticizing their young child in a supermarket. We stand by quietly when a blowhard in an airport (more…)

Time and Pareto Principle

Tuesday, May 17th, 2011

Time ManagementOK, so who’s this Pareto guy and why do we care?

Vilfredo Pareto was an Italian economist. He observed that in any given endeavor 80 percent of the rewards we receive come from only 20 percent of the effort.  He’s telling us only 20 percent of the work that we do will lead us (more…)


Monday, May 16th, 2011

free product serviceFREE (PART 1)

This is a 4 part series on designing and marketing with the word Free.

I was working with a resort in the timeshare industry, and the marketing team asked my partner and me to create a high-end ad that would drive their customers to buy timeshares. They were particular about who they were selling to because of the cost involved. They were also giving away free Disney passes and a hotel

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How to beat Procrastination!

Monday, May 16th, 2011

I’ll write more about this later, but one of the most time consuming and time challenging problems many people face is procrastination.  Procrastination is putting things off instead of doing them right away. It’s waiting until the (more…)

Time Management:Start Your Day the Night Before

Sunday, May 15th, 2011

Time Management:Start Your Day the Night BeforeThe best way to get off to a good start in the morning is do it the night before!

Yes. Prepare for your day the night before by doing some simple things that will help you begin your day efficiently and effectively. And it’s a simple thing to do.

First, at the end of each day prior to leaving for home, review (more…)