Facebook dominates the Display Ad market

Facebook Dominates Diaplay AdvertisingSocial Media giant, Facebook dished out 346 billion display ads in the first quarter of 2011, accounting for about a third (31.2%) of the total display market, effectively doubling its numbers from the same period last year. Yahoo ranked a distant second (10%), followed by Microsoft (4.8%). Google has a paltry share of 2.5% of the market share in this market. So what is driving this growth? → continue reading

Using Social Media as a Marketing Tool The Top Five Do’s and Don’ts for Business Leaders

dos and dont's of social mediaIf you are about to take the social media plunge for marketing your business, don’t just take a leap of faith and jump into the deep end. There are several things you should keep in mind, whether you are using Facebook, Twitter, YouTube or Flickr, as you develop your social media marketing strategy.

Do:

  • create a measurable strategy so you can gauge the impact it has on your business.
  • post your professional photo as your profile picture. → continue reading