Congratulations, you’re on the Board of Directors for a nonprofit organization.
Now, what — what will your committee assignment be? Finance, Membership, Special Programs, Communications — the list of possibilities seems endless.
Well, congratulations AGAIN, because even if you don’t think you can sell or market, that’s what EVERY board member becomes in a nonprofit organization — a salesperson and a marketer! In addition to all other responsibilities, nonprofit board members must be able to advance the cause of the organization.
You were asked to join the board, and now it’s your responsibility to begin MARKETING the organization and SELLING the organization’s benefits to the community. Yes, you and your fellow board members will wear both hats.
That’s because successful sales people are always marketing and good marketers are always thinking about the sales and where they’re coming from (and will come from). That’s how your nonprofit organization will grow — by packaging your vision and mission, identifying the community (the niches) that will benefit from being associated with your organization and then selling it to that community.
And by selling it, you generate membership, which generates revenue, which generates more opportunities for growth, and, well, you can see how this cycle continues. Remember that one community begets another community and that’s how the marketing and sales cycle works — in business AND nonprofit organizations.
So, the bottom line is this: if you agree to become a member of a nonprofit board, be prepared to learn how to market and sell. You’ll need those skills in the nonprofit and business world.