Archive for June, 2013

Non Profit Organizations – Can You Make a Decision?

Tuesday, June 18th, 2013

Is Your Non Profit Organization Suffering from Analysis Paralysis?

By Joseph John

It’s not a perfect world, and it’s definitely not a perfect world in the non profit sector when it comes to decision making.

Decisions have to be made, and projects need to be implemented — on a timely basis. And yet, there are too many non profit boards that suffer from Analysis Paralysis.

Wikipedia defines Analysis Paralysis as “…the state of over-analyzing (or over-thinking) a situation, or citing sources, so that a decision or action is never taken, in effect paralyzing the outcome. A decision can be treated as over-complicated, with too many detailed options, so that a choice is never made, rather than try something and change if a major problem arises.

We talk about a non profit board’s “fiduciary responsibility,” and yet, we tend to ignore, or mention another major board responsibility — the need to ACT. I believe that a board’s inactivity and fear of initiating projects on a timely basis ranks extremely high on the list of costly board errors.

“Let’s discuss this at the next meeting,” or “I think we need more time,” or “ I think we need more information.” Sound familiar?

Are there any ground rules a board can establish in order to avert that insidious organizational illness called Analysis Paralysis? The answer simply is “yes.”

Here are some basic steps to get your non profit organization moving towards a healthy and vibrant organization.

  1. Eliminate the fear of failure. Failure only occurs when you don’t do anything.
  2. Accept the unknown. There is not enough data to eliminate the unknown — it’s a fact of life.
  3. Eliminate the search for more data by establishing a “no read” zone and a “no more data” zone — and stick to those rules.
  4. Establish a timeline by putting a stake in the ground — and stick to it (no pun intended).
  5. Establish ground rules for implementing your specific project — and stick to those ground rules.
  6. Establish board consensus that the entire board is unified and committed to action; and willing to take the kudos and the lumps, if they occur.
  7. Embrace the fear of inactivity.

What’s the worst thing that can happen to a non profit board by moving forward? Nothing negative. And why? Because you have just given the “data seekers and crunchers” even more data to analyze once the project has been implemented.

So, eliminate Analysis Paralysis and make your organization Nike-like — “Just Do It!”

Public Relations and the Rise of SXSW

Tuesday, June 11th, 2013

By Tiffany Engleman

Professionals in the field of public relations have been creating positive buzz about organizations for years. The music festival South by Southwest (SXSW) has been held in Austin, Texas since 1986, but until recently, was relatively unknown to the rest of the United States. Through news releases and first-rate press materials, SXSW’s public relations team along with Porter Novelli (an Austin-based public relations firm) began to expand the festival into something much greater than just music. SXSW was then able to create brand recognition as well as brand recall across the country.

  • To begin spreading the word about SXSW, these public relations professionals constructed a campaign to widely advertise an exciting and new aspect of the event. In August 2008, a news release was published revealing the introduction of the “Panel Picker” to help create a preliminary buzz for the March 2009 event. The “Panel Picker” was an interactive online voting application that attendees would be able to access and vote prior to the festival.
  • Porter Novelli also constructed an assortment of first-rate press materials. The press kit included a concise schedule, “hot” picks for panel and evening activities, industry contact information, and personalized event information. Toolkits were also provided that included press release templates, wire distribution options, and PR advice for the conference.

Through the tactics of news releases and press kits, South by Southwest has been able to join the SXSW Film Conference and SXSW Interactive Festival and expand their identity across the country to attract a significant number of new people to the conference. public relations professionals knew they had reached new heights when the Guardian of London reported, “SXSW Interactive spans gaming, web content, web design, development, academia, social media, mobile…but what it does more than any other event is a special mix of the arts and digital culture with technology. There are no suits, no boring product pitches, — SXSW is about ideas and trends in new digital tools and technologies.

Sourcing: Wilcox, Dennis L., Cameron, Glen T., Reber, Bryan H., & Shin, Jae-Hwa. (2011). Think Public Relations. Boston, Massachusetts: Pearson Education.