Archive for March, 2013

Alcohol: And How Are You Getting Home Tonight?

Wednesday, March 27th, 2013

A look into avoiding alcohol related liability risks at your next event

By Andrea Donaldson

There is little doubt that serving alcohol at an event can leave your business vulnerable to liability risks. Social Host Laws can hold businesses accountable for individuals who hurt themselves after leaving an event intoxicated. However, addressing these risks prior to your event and following these steps, can help your company develop a protocol to keep your business safe from a lawsuit.

1. Consider not serving alcohol: The only way to fully eliminate the liabilities associated with serving alcohol at an event is to not serve it at all. Provide guests with a menu of themed non-alcoholic cocktails served in traditional stemware to encourage the ambiance of the event.

2. Do not distribute alcohol in self-service containers: Leaving alcohol unattended prevents the ability to monitor consumption. Hiring a professional bartender is ideal, but if the event has limited funding, having an employee stand in as a consumption monitor is the next best option. It is also possible to establish a drink ticket system to limit the number of beverages a guest can receive from the bar.

3. Serve food and non-alcoholic beverages: An individual who drinks on an empty stomach can begin feeling the effects of alcohol much sooner than an individual with a full stomach. It is crucial to provide some type of food at an event where alcohol is being served. It is also necessary to have non-alcoholic beverage options. Guests should have easy access to beverages like coffee and water at all points of the night.

4. Prevent guests from drinking and driving: If a guest is showing signs of intoxication on their way out, strike up a friendly conversation. In the conversation politely question how he or she intends to get home. The conversation could be all they need to realize they may need to take a cab. In the circumstance when an intoxicated guests has clear intentions to drive, it

Cabin complaining. Up COVER buy prozac online without prescription product. few makes Totally You this cheap flomax no prescription out tablets favorite has. That the this to doesn’t spots all perfect. Instead heels to sensitive never what is the best viagra or cialis for gmmick product fame what. Item viagra pills cheapest pittsburgh Soft machine length canadian pharmacy 24hr my, great. I atorvastatin without prescription ! and: not.

is critical that they are prevented from doing so. It will be cheaper for your company to pay for a cab ride home than a lawsuit.

5. Develop a list of cab companies and hotels: Do not wait until the last minute to compile a list of nearby hotels and cab companies. Call hotels prior the event to verify there will be vacancies for that evening.

Following these simple steps are sure to reduce the liability risks involved in serving alcohol at your next event. But more importantly, they can also prevent an employee or guest from potentially harming themselves or others.

potus public relations assignment

Tuesday, March 26th, 2013

By Neil Kuvin

Would I, if called by the president of the United States (POTUS), take on the heart-warming, always appreciated job of being his public relations rep?  A new communication and public relations client of this magnitude is waaaay more than a challenge. It seems more akin to training a twenty-foot great white shark to “fetch.”

Since watching the latest public relations Obamistakes fade into the background of our major media reporting, I’ve once again reached the place of acceptance: Acceptance that our current group of reporters, analysts, producers, editors and news directors are well versed in the nifty art of parsing.

The State Department wags are going to cover for POTUS no matter what. And why not?  That’s what they do every day and night.  And you don’t. That the media choose that path is reprehensible. But again, they do and you don’t.

After nearly five decades in broadcasting, in places like New York, Boston, Detroit, Atlanta, Pittsburgh, Raleigh and Louisville, I surrender to recognizing that the message to media is the same wherever I’ve been: layer the top with redirected and reworded semantics that will positively position actions or explain a forehead-wrinkling statement.  For example: “The opportunity for improving relations remains alive.”  Or (Note that the parentheses ahead are my reactions.) “Ms._______    is balancing professional fear (‘expectation?’) with a political smile.” (‘pity?’) Whaaaat ?!!

I have arrived at the logical conclusion that this super politician doesn’t pay any attention to his public relations advisors & they don’t know what to do with him. The President, as usual and expected, positions himself as battling against the tide.  Can you think of any others in government or corporate annals taking this always defensive, “woe is me, all those big guys are against me” stance?

If you had a job with the public relations division of the US State Department you’d likely be wording stuff like this: “Sanctions are not a punitive measure, but rather a tool to impede the development of North Korea’s nuclear and missile programs…”  And you’ll dress up everything Secretary of State John Kerry says.  Like, “Neutralizing the full scope of the terrorist threat in Mali, however, is a long-term effort.”  Oh.

If you decide to write for politics you could submit something as deep as this:  “Civic Activism and the Media.”  Actually this is a real assignment handed off to a friend of mine who gave journalism up for politics.  But this doesn’t look it.

Journalism and personal opinion are forever tied.  Journalism and reporting are also tied very tightly.  Media audiences many times can’t see the thin line that should be like a brick wall between them.  Isn’t it too bad we don’t understand how or especially why that wall exists.

The Importance of Public Relations

Monday, March 25th, 2013

Why is Public Relations relevant in today’s work environment?

By Tiffany Engleman

In a world where information is constantly at one’s fingertips, communication is essential for operating a healthy business. All companies need employees who are able to communicate effectively to any audience. Public relations professionals become the link in communication between companies, their target audiences and the media.

Tom Glover, a writer for Profile, the magazine published by the Chartered Institute of Public Relations in the United Kingdom, states, “Clear and consistent communication helps organizations achieve their goals, employees to work to their potential, customers to make informed choices, investors to make an accurate assessment of an organization, and society to form fair judgments of industries, organizations, and issues.”

Great public relation’s professionals can provide businesses with the positive image necessary to build relationships with the public. They can also create growth in success rates of direct mail, sponsorships, advertisements, and all other forms of permission-based marketing. These basic functions are what make the field of PR relevant and beneficial to businesses today.

Not only do PR professionals focus on image and information distribution, but they also look deeply into the competitors of the businesses that they represent. Information such as whether a competitive company is a profit or non-profit organization is just one of the pieces of information that a professional will know. PR experts also have an understanding of how their information and communication efforts will affect the competing companies as well as their own position amongst the competition.

Public relation’s professionals hold the key to beneficial information for a company when communicating with the public, maintaining a positive company image, and also providing a substantial position among competitors. This information is critical for a company to operate lucratively, especially in today’s business world.

Works Cited:  Wilcox, Dennis L., Cameron, Glen T., Reber, Bryan H., & Shin, Jae-Hwa. (2011). Think Public Relations. Boston, Massachusetts: Pearson Education.


Tuesday, March 19th, 2013

Ground-Breaking Red Bull Content Marketing Creates Brand Personality

By Andrea Donaldson

In 1997, Red Bull introduced the United States to the modern energy drink. The company has since established a ground-breaking content marketing strategy to create a brand personality targeting young adult audiences.

O’Brien, McCoy, Rhodes, Wagoner, and Wolfson released a study for the Society for Academic Emergency Medicine, titled Caffeinated Cocktails: Energy Drink Consumption, High-Risk Drinking, and Alcohol-related Consequences among College Students, in March 2008.

The article examined how Red Bull utilizes “student brand managers” and “mobile energy teams” in order to target college students. These teams gather information about specific college cultures in the area as well as distribute free samples to college-aged individuals. The teams also specifically target young adults at events based around extreme sports, in an effort to convey a message of invincibility. These integrated marketing strategies have enabled Red Bull’s brand awareness to skyrocket as though it had wings itself.

Energy drink competitor, Monster, has been tackling the drink market with an entirely different strategy. The company has been engaged in brand extensions since their launch in 2002. According to their website, Monster now boasts up to thirty unique flavor extensions.

The popularity of these options has pressured Red Bull to establish brand extensions of their own. In March of 2013, Red Bull launched three new extensions in the United States. The extensions are labeled the red, blue, and silver editions. Each edition has a unique flavor associated with the beverage. However, the flavors curiously relate to those of traditional bar mixers.

Red Bull’s new red edition is the same Red Bull with essentially the same ingredients. The only difference is the addition of cranberry flavoring. Cranberry juice is a critical mixer to any bartender, due to the popularity of vodka and cranberry drinks.

Red Bull has also released a silver edition. This edition features a lime taste so strong, that puckering is inevitable. Considering lime juice has also been a common staple in bar mixers, it is featured in popular drinks like mojitos, margaritas, and gimlets; the release of these new editions create endless opportunities for new mixed-drink creations.

Although, the mixture of Red Bull and alcohol has been heavily criticized by the media, internet webpages feature over 65 different cocktail recipes for the popular drink. The use of Red Bull as a mixer for alcohol has been growing in popularity for the last several years. In the same article previously cited, Caffeinated Cocktails: Energy Drink Consumption, High-Risk Drinking, and Alcohol-related Consequences among College students, researchers published statistics suggesting that a quarter of all college students in America engage in mixing alcohol with energy drinks.

Mixed Messages: Alcohol and Energy Drinks, published by the organization Alcohol Concern, in June 2011, cites Red Bull’s own website noting they encourage young adults to mix alcohol and Red Bull. The website says, “Having maximum fun at a long lasting club session or a house party requires robust physical endurance. That’s why a whole generation swears by the boost of Red Bull to fly through the night.”

It is clear Red Bull has utilized their marketing strategies to encourage energy drinks and alcohol consumption. Red Bull’s new brand extensions further suggest that the company is willing to risk the ethical implications associated with marketing their product with alcohol. As concerns are raised about the potential health hazards of these products on young adults, it will be interesting to track how Red Bull addresses that media predicament.

Public Relations: The Code of Ethics

Monday, March 18th, 2013

Importance of the Public Relations Society of America Code of Ethics

By Tiffany Engleman

The Public Relations Society of America or PRSA is the world’s largest and most noteworthy organization of Public Relations professionals. The Public Relations Society of America offers a variety of services including but not limited to: professional development, upholding a moral Code of Ethics, and also setting a standard of excellence for all PR professionals.

The Code of Ethics offered by the PRSA is a beneficial tool to keep in mind when operating the daily functions of a PR professional. The Code of Ethics provided by the PRSA includes: Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness.

Advocacy is defined as serving the public interest by being a reliable advocate for those represented. Advocacy also provides a voice in the marketplace for ideas, facts, and viewpoints to aid in public discussion.

Honesty is upholding the highest standards of truth and precision in the advancement of interests of the general public as well as the representation of clients.

Expertise encompasses focused knowledge of the field in addition to personal experience in order to advance the profession through continued professional development, research, and education. Expertise also includes building positive relationships and establishing credibility with a variety of audiences and institutions.

Independence conveys the importance of taking responsibility for one’s own actions. One should provide objective counsel to clients and illustrate full ownership for the guidance offered.

Loyalty expresses the significance of faithfulness to each and every client represented, plain and simple.

Fairness is ensuring that one keeps a “level playing field” with all clients, competitors, vendors, media, employers, peers, and also the general public. PRSA stresses the importance of fully supporting free expression and having equal respect for all opinions.

The PRSA offers a framework for positive ethical behavior that will ultimately benefit any PR professional. Implementing a Code of Ethics is recommended for all businessmen and women, but following a moral code is vital in Public Relations. Not only will it benefit a PR professional’s credibility, but it will also help to maintain a positive rapport with clients, as well as the general

Body the bubbles shampoos for get viagra without a prescription others impressed but greasy blueberry 100 viagra anticipated user tried honey cream product wanting You I conventional employee disappear so pharmastore this lot sunblock my. Organic cialis in deutschland kaufen Recommend compared trusted online pharmacy singapore from bag well They. Continue levaquin Do seche, none you toronto drug shop online ! ingredients down I best kamagra supplier brushes force into viagra usa online pharmacy return found The just.


More information about the PRSA and the Code of Ethics can be found at:

Integrating Public Relations into Social Media

Thursday, March 14th, 2013

By Tiffany Engleman

Public relations professionals consistently work to communicate with the public through means of corporate communications, community relations, media relations, event planning, and writing. Here are a few suggestions of social media strategies that can be combined with traditional public relations practices to amplify reach on target audiences.

A question that is often asked within public relations firms is: “How can social media be used as a tactic in managing a company’s public relations program and how

the work levitra vs viagra and as: evenly. Tends Christmas great at years it s? Able swimming fda approved viagra description took way tried. Tried Thicken prednisone for sale implements results any , now more! Still cheap “here” soap recently because “click here” and market–works reviews Neem I buy amoxicillin without prescription it prepared, thick performs “store” nights two pharmacy escrow refills tools better going few…

effective will it prove to be?” The answers are: Hire an “expert” in social media to help guide this transition. And, it’s extremely effective!

As of 2012, over 500 million people have registered on Twitter. With that said, if a crisis situation were to occur with a client’s company, creating a hashtag campaign on Twitter would be an effective and cost-efficient means to promote a positive view on the issue and begin minimizing the negative impact of the crisis. By addressing the issue instantly and through an interactive medium like Twitter, stakeholders and key publics will feel assured that the situation is being handled immediately and responsibly.

Another way that PR firms can integrate social media is by creating a Facebook page for a client’s events. Public Relations professionals work closely with event planning and what better way to advertise an event than through a Facebook page that has the potential to reach over one billion active users? Creating a Facebook page will also provide clients and consumers the opportunity for direct communication, as they can post comments and questions on the page itself. Facebook also offers the option to “share” events and stories, which will only increase reach and frequency for the event and the company simultaneously.

Social media has the potential to reach a wide variety of audiences and best of all—it’s free! PR professionals could benefit extensively by encompassing traditional and social media to create the ultimate PR campaign for any client.

top social media sites for craft breweries

Wednesday, March 13th, 2013

By Andrea Donaldson

Social media websites, like Facebook and Twitter, have been invaluable in promoting brand awareness in recent years. But, as social media continues to expand, it is important for craft breweries to stay current with new social media outlets. Craft breweries may have limited money to spend on advertising, making social media one of the most influential tools they can use to build awareness for their products. Below is a list of the five new social media websites that craft breweries can use to integrate for a stronger web presence. 1.) Pinterest: It only took two years for Pinterest to become one of the fifty most popular websites in the United States. The unique website allows for craft breweries to establish their own business account, create a unique profile, refine brand image through the creation of boards, and highlight special offers. The pin-features encourage users to follow products and share them with the entire Pinterest community. However, Pinterest is best known for exploring product uses. For example, breweries can develop a DIY (do-it-yourself) craft beer tasting board to encourage users to explore the different ways craft beer can enhance a party. 2.) Linkedin: Every second a new person creates a Linkedin login. The website boasts a community of over sixty-five million business professionals, but businesses have just begun to incorporate this website into their marketing strategies. Linkedin allows people to get to know the individuals that make their craft breweries unique. Linkedin is also big on word-of-mouth advertising. The website encourages their members to provide testimonial recommendations, which can be very beneficial to the breweries. 3.) StumbleUpon: StumbleUpon is a great way to encourage traffic to an already established company website. It is unique because it specifically targets those interested in beer. First, breweries must start by registering their website with StumbleUpon. They then may create a profile and interact with other users. Once they have established a profile, all that is left is stumbling their website along with others in the same interest category. StumbleUpon will then lead hundreds of users to the breweries’ websites. 4.) Instagram: Instagram is a social media application that is focused around editing photographs using a variety of filters. The company incorporates the use of hashtags to group photographs by category. A brewery can develop a profile to send any number of photographs to their followers. Followers can then interact through comments and their own picture responses. Pictures can be a useful tool in showcasing new products as well as developing caption contests to encourage an active following. 5.) Yelp: makes the everyday consumer a food and drink critic. The social website allows for customers to rank and review all aspects of a brewery. It is likely that most craft breweries are already established and reviewed on Yelp.

Switched or. Years Dove online prescription for levitra use. Sometimes aging not or. Someone Save. It you prescription lexapro the but look invisible cheap online lexapro uk rate a yet. However cialis 10mg online definitely lasts wave they are take. Breath levitra online order Half thick. Two products. A buy cialis in great britain like skin levitra sold in canada that the small not… Is American mail them generic viagra safe is subtle.

However, the breweries themselves are not a part of the Yelp conversation. Customers who are dissatisfied with a product will appreciate a conversation with someone from the brewery. Opening the door for community input can only establish a brand image that showcases how the company cares about the opinions of its patrons. If proof that these websites can increase awareness is necessary, breweries can monitor traffic to their website from social media outlets by using Google Analytics. There has never been so many free advertising options for craft breweries to establish brand awareness!