Archive for July, 2009

Six Keys to Writing a Great Case Study

Friday, July 24th, 2009

case-study.jpgMaking it all about the other person—that seems to be one of the marketing flavors of the month. I’m talking about the marketing premise that great salespeople have known, accepted, and practiced forever. (Think Dale Carnegie.) So, how do you do that? How do you put the spotlight on your clients, customers, prospects, and anyone else who matters? (more…)

The Myth of the Elevator Speech

Sunday, July 19th, 2009

necktie.jpgI wish I had a nickel for every time a marketing director asked the elevator speech question: “What if someone asks, ‘What do you

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do?’ and you have 20 seconds to answer? What do you tell them before the doors open and one of you gets off?” I think, therefore I am Since professional service providers tend to spend a lot of time in their head, they’re ready to pitch at the slightest glimmer of interest from another human being (prospect). The brain is the default filter for everything. (more…)

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Thursday, July 16th, 2009

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Overview – “When the Thunder Rolls”
Facing a crisis is inevitable.  Handling a crisis is manageable, if a planned approach is instituted, practiced and followed by everyone.  Whatever the circumstances, explainable or unexplainable conditions will create situations when human beings react in a sometimes predictably, chaotic manner.  The actual event at the center of the chaos becomes a breeding ground for hasty decisions, ill-informed, or un-informed pronouncements.  Eventually a dark shadow cloaks and damages reputations, images and the very people responsible for nurturing these images.

(more…)

How to Make a Client-Satisfaction Survey Pay off

Sunday, July 12th, 2009

client.jpgVirtually all top-tier professional service firms make the same boasts. “We have the best lawyers, engineers, architects, physicians — who went to the best schools and deliver the best product, service or counsel. And, we care the most about our clients.”

Talk is cheap. How do they demonstrate, not merely assert, that they place a premium on customer service, one that sets them apart from other practices? (more…)

The Three Greatest Time Killers

Thursday, July 9th, 2009

Number 1:The single greatest killer of your time is other people stealing it! That’s right. There are just too many opportunities for other people to take time away from your day. Visitors, phone calls, meetings, e-mail’s, office calls, the myriad opportunities during any working day that people have to interact with you are all potential time wasters.
Not all, of course, but all too many interactions are non-productive and waste your time. (more…)

best ebooks to try get my ex girlfriend back

Sunday, July 5th, 2009

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best ebooks to try get my ex girlfriend back milkcows.jpgThey’ve bought in. Your law firm, architectural practice, or other professional service provider has decided to commit its resources to a tradeshow. Congratulations. Industry tradeshows, conferences, conventions, and other B2B encounters like best way to get back with an ex, we fought all the time he hates me how cam i get him back.
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how to win back an ex girlfriend them don’t deserve the bad rap that many get. These are the red-headed stepchildren of business development. That’s particularly true among professionals, who are liable to feel that they’re above it all. (more…)

The 7 Deadly Sins of Marketing Professional Services Online

Saturday, July 4th, 2009

businessman.jpgSelling intangibles is hard work. Putting together a successful Web site that peddles intangibles is even harder.

Lawyers, architects, engineers, designers, ad agencies, physicians, and other professionals don’t, however, seem fazed. That’s particularly true of the legal world, where no self-respecting law firm would be caught dead nowadays without a Web site.

Here’s a look at the top sins that many professional services sites—maybe most—commit… along with some suggestions on what can be done about them. (more…)