Archive for April, 2009

Six Keys to Writing a Great Case Study

Friday, April 24th, 2009

case-study.jpgMaking it all about the other person—that seems to be one of the marketing flavors of the month. I’m talking about the marketing premise that great salespeople have known, accepted, and practiced forever. (Think Dale Carnegie.) So, how do you do that? How do you put the spotlight on your clients, customers, prospects, and anyone else who matters? (more…)